Kohl’s And Sephora Partnership: 5 Things You Need To Know

The Kohl’s and Sephora partnership has been cooking for 9 months now. And finally, the bun is out of the oven! As a Kohl’s customer, I first found out about the partnership while visiting my local Kohl’s store. My 12-year-old daughter actually pointed it out to me. The Sephora store was still being built when we visited the store last month. We also noticed the change when entering the building, with one of the entrances being black and white. And this month, I received an email from Influenster asking me if I wanted to participate in the Kohl’s Sephora campaign. Well, you know what my answer was!

I visited the store last week and I wanted to show you the new Kohl’s and Sephora experience. I also want to share with you how the idea came about and why. It’s very important that you take away from this article what’s in it for you! Can you use your kohl’s card at the Sephora store? Can you shop for Sephora products on the kohl’s website? You will find these answers below!

Related articles: 3 Ways To Save Money On Hair And Skin Products

Kohl’s And Sephora Partnership: 5 Things You Need To Know

1* Kohl’s and Sephora have a 10-year partnership

Sephora is set to open 70 stores in August, 200 stores in different Kohl’s locations, and a total of at least 850 stores by 2023. According to Jean-Andre Rougeot, Sephora’s America’s CEO, 400 of these stores will open in 2022. That’s a lot of stores! This also means the beauty industry is still booming, despite the pandemic! He also stated that makeup sales have grown dramatically for the past 2 months, including items like lipsticks, mascara, and tinted moisturizers. The reason is because more people are vaccinated now and they don’t have to hide their made-up faces behind masks.

2* The Kohl’s +Sephora partnership is mostly about reach

Jean-Andre Rougeot was not shy to admit that the partnership was about reach. According to him, Kohl’s has 65 million existing customers, 70% of which are women. The beauty store is trying to reach these shoppers. Sephora currently has 500 stores in mostly rural areas in the US, and the company wants to reach women in the suburbs, too. As a woman who lives in the suburbs, I can attest to that. Before the Kohl’s and Sephora collaboration, I used to drive 20 minutes to get to a Sephora store. Now the closest Sephora store to me is less than 10 minutes away. The former Benefit Cosmetics CEO also admitted that people want to experience Sephora, but the stores are too far away. They just realized that!

3* Expect to have the same experience when visiting A Sephora at Kohl’s

If you are a Sephora customer, you will not notice a big difference. Well, maybe the premium lighting! The displays are the same. And as in any other Sephora store, you will be able to test most of the makeup products. When asked about the customers paying higher prices at Kohl’s locations, Rougeot’s response was simple, “we do not control the prices, the brands do.” And currently, 125 brands and about 8,500 products are available at Sephora stores and online! Make sure you are making the right decision before getting that wallet out of your bag!

4* Kohl’s Customers will be able to shop Selected Sephora Products online

The biggest news for me was kohl’s customers being able to shop Sephora products along with Kohl’s items on the kohl’s website. In addition, Sephora customers can also shop for products on the Sephora site and pick them up at their closest Kohl’s location. I don’t know about you, but I think it’s a convenient way to shop.

5* Can I use my Kohl’s card at Sephora Stores?

Well DUH! What sense would this whole partnership make if we could not do that! To tell you the truth, I didn’t know that I could use my kohl’s card to pay for my items. I found out when I got to the register. LOL. But I think that was cool. Now I get double the rewards when I buy Sephora products at kohl’s.

My shopping experience

The main reason why I visited the store was because Influenster wanted me to do a little shopping and promised me a $15 dollar cash back.  What I really needed was my beloved MAC Studio Fix powder + foundation. But unfortunately, Sephora does not sell MAC products. So, I settled for the NARS Sheer Glow foundation, which cost me $47. I hope my husband is not reading this blog post. I also bought a Sephora Lipstick for $14 and a little pack of wipes for $4. My overall experience was great. The beauty associates were friendly. They let me take pictures and videos. Some of them even got out of the way so I could do my thing. I appreciated that! I will definitely go back for the products, but mostly for the service!